The genesis of coffee cultivation at Fazenda Pedra Preta estate traces its roots to the 1980s, an epochal chapter initiated by Mauro Mendes Ferreira's acquisition of the property. This acquisition marked the fruition of a profound aspiration – the cultivation of coffee. The land bore an ineffable sentimental resonance for Mauro, its significance tracing back to his earliest memories, as a mere child navigating the farm's zenith on horseback, accompanied by his siblings on their daily trek to school. This journey instilled in him an enduring bond with the landscape.

Mauro epitomized the archetype of an authentic Mantiqueira de Minas Gentleman, dedicating protracted hours to introspective musings amidst the majestic mountains and the breathtaking expanse of the region enveloping the farm. The acquisition of the property represented the culmination of a dream nurtured diligently for over four decades - the realization of planting his own coffee roots in the very soil he had yearned for throughout these years of anticipation.

Fazenda Pedra Preta finds itself situated at the northernmost extremity of the illustrious Mantiqueira de Minas region, in close proximity to the quaint township of Careaçu. Beyond its idyllic geographical placement, the estate boasts a strategic advantage by being less than an hour's drive away from Varginha, Brazil's preeminent dry-port for coffee exports. Furthermore, it enjoys seamless connectivity to the principal highway linking the states of Minas Gerais and São Paulo. This strategic positioning grants Fazenda Pedra Preta unparalleled access to top-tier warehouses, essential services, and pivotal commercial relationships at the heart of the Brazilian coffee industry.